Business

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive marketing decisions for a...

Exotec has raised total funding of $335 million in Series D to raise the company valuation to $2 billion. The project is led by Goldman Sachs’ Growth Equity to partially automate the logistics of a regular warehouse. Also, the company plans on providing...

China’s central bank cuts the interest rate of its medium-term loans for the first time since April 2020, in an attempt to cushion any economic slowdown. The People’s Bank of China (PBOC) said on Monday that it was lowering the interest rate on 700...

North Korea has fired two short-range ballistic missiles towards Japan’s coast. These missiles were part of the recent tests that the country has been conducting. The aim of these exercises is to strengthen the country's military. They were launched from a neighbouring airport...

Hong Kong is one of the first places that hasn’t reported a locally sourced case in the last seven months. Even though Omicron cases were being brought in from other countries throughout the year. They never seeped into the local community until now....

Google is the latest company to drop out of in-person events from CES 2022. Google joins its sister company Wamo and a star-studded lineup of tech companies that have canceled their in-person events.  A spokesperson from Google announced, "After careful consideration, we have decided...

Decentralized finance is making headlines for releasing secure and efficient smart contracts while improving their protocols with every update. Yet, the Ethereum blockchain remains the number one platform in the market. But many users are complaining about the high gas fee of the...

The intrigue surrounding Apple’s mixed-reality headset grows. It has reportedly snagged Meta’s communications and public relations head for Augmented Reality (AR), Andrea Schubert. This is quite the shift for Schubert as she worked with Meta for the past 6 years. Before that, she...

Cryptocurrency and its diverse applications, such as DeFi, will likely dominate the future. Bitcoin was the first drop of water that sent out ripples into the world of cryptocurrency. It allowed the elimination of intermediary parties such as banks since individuals agreed on...

SEO, in its early days, was a concept that revolved around search engines. With time it has grown beyond that and has taken user experience and usability into account. Changing SEO trends has led to evolving approaches, techniques, and methods of how this...