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Real Estate Trends You Need to Watch in 2023Â
With rising costs of housing and a slump in sales, real estate has been the most affected industry during and even after the pandemic....
Importance of Digital Analytics Tools
As a digital marketer, promoting products/services requires a lot of effort. To improve your brand’s marketing approach, it is essential to have insight into...
Marketing Career Paths: A Guide For Beginners
Your career does not only help you to succeed in life, but it is also a source of happiness. However, it will take years...
Maximizing Marketing with AI: An Introduction to Innovative Tools
Artificial Intelligence (AI) is a well renowned concept in the marketing industry today. Offering businesses innovative and effective ways to reach and stimulate their...
B2B Segmentation: A Thorough Guide
Planning your marketing campaigns and go-to-market strategies can be challenging, but they can be made easier with B2B segmentation. You can’t lump every customer...
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The Power Of Health GadgetsÂ
Keeping track of your health is necessary, which is why health gadgets are considered a godsend. The main reason for their introduction in the...
Understanding Mass Customization: Benefits and Challenges
Sometimes consumers have their own customization needs for a particular product. Companies often take mass customization as a middle ground. Businesses with mass customization...
Organizational Culture Change x Remote WorkÂ
It’s a no-brainer that a company’s vision rests on its will to implement organizational culture change. Changes are inevitable, and a successful business must...
Internal Mobility: Unleash The Hidden Talent in Your Organization
External recruiting has been a tradition for a long time. Companies used to hire employees for every new role they offered. With the concept...
Nostalgia Marketing: An Emotional Bridge Between Brand And Customer
Have you ever noticed yourself smiling nostalgically while doing something? Imagine you're strolling along a crowded street when a wave of nostalgia strikes you...
Small Business Trends 2023
Small businesses and start-ups have created their niche in the last couple of years. Small businesses are a trend on their own, but it...
Benefits of Customer Service Chatbots
Are you a business owner with a great customer base? If yes, the customer service chatbots will save your ship and provide you with...
An Insightful Guide To Website Maintenance
Website maintenance seems to be the talk of the town recently. Almost every business around the globe has a website. It’s important to communicate...
The Era of Sustainable Technology
There are a gazillion new business practices entering the world. But sustainable technology has been one of the greatest breakthroughs. This inclusion was long...
Here’s Why You Should Use AI in Content MarketingÂ
Over the past couple of years, we have seen a boom in AI-generated content used by businesses. AI tools had been surfacing moderately before...
Time Anxiety In The Workplace
Time anxiety is truly becoming a tough nut to crack. Being anxious about completing tasks is becoming the norm in workplaces. Employees are lagging...
Pinterest Boards: Creative Ideas for Content Marketers
Who would have imagined that Pinterest would be right behind Facebook and Twitter when it comes to popular social media networks? That is correct;...
The Power Of Digital Storefront
The shopping experience has changed by and large. The introduction of a digital storefront is one change that has positively impacted the marketplace. In-store...
MarTech Industry: An Overview
The Martech industry is an up-and-coming sector that has made a significant impact in the business world. Marketing is a business process that is...
Content Marketing Management: A Complete Guide
There can be no doubt about it: In the digital age, content marketing is essential to a brand's marketing and advertising strategy. Due to...
The Relevance of Self Improvement Apps
In recent years, self improvement practices have become highly popular. This comes as a result of promotions from influencers and content creators. There’s an...
Quiet Hiring: A Win for Employers?
If there’s one recruitment trend you need to look out for in 2023, it’s quiet hiring. If you’re an over-performing employee, it’s likely that...
Marketing Metrics: An In-Depth Guide
You need marketing metrics and KPIs to measure the success of your campaigns. Marketing is a science, and you must use data to support...
Ephemeral Content: A Fun Way To Boost ConversionsÂ
Social media platforms have become professional dashboards for brands. Its evolving nature brings up different features every now and then. Some of its features...
IoT in Marketing: The Role and Future of IoT in MarketingÂ
The Internet of Things (IoT) has been considered the most important technology of the 21st century. The use of smart devices is becoming vital...
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