Social Media

Ephemeral Content: A Fun Way To Boost ConversionsĀ 

Social media platforms have become professional dashboards for brands. Its evolving nature brings up different features every now and then. Some of its features that have surfaced and are doing really well are stories. The content shared in these stories is classified as...

Video Content Creation: Best Practices

Video content creators have infiltrated the digital space in 2023. As short-form video content rises to fame on social media platforms. This is why brand marketers are banking on this strategy. As video content creation gets more innovative, hereā€™s how brands can stand...

Influencer Outreach: A Shot in the Dark?

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why itā€™s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ the right strategies.  Instead of...

Snapchat For Business: The Ultimate Marketing Guide

Snapchat for business marketing will be one of the best decisions youā€™ll make for your business. Most people in the corporate sector view Snapchat as a user-to-user platform. But this social media platform has as much marketing potential as Instagram or Facebook. Itā€™s...

The Dominance Of Top Social Media Influencers

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. Itā€™s not about waiting for opportunities to land in their...

Influencer Marketing Trends 2023

In the past few years, we have seen a rising popularity of influencer marketing. More brands are adopting this creative yet impactful practice of attracting sales and increasing awareness. Brands have been using this technique in their marketing campaigns to get the best...

The De-Influencing Trend: Gen-Z Is at It Again

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users but not so much...

Instagram Marketing for Small Businesses

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, itā€™s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a picture-perfect product if they...

TikTok Ban: The Final Goodbye?

After China, the USA is to follow suit regarding the TikTok Ban. Of course, this will come as a shocker to audiences who consume content on TikTok. The app has delivered more than its own expectations. For starters, the user base consists of...

The Impact Of Creator Economy

Content creators have impacted the digital market to the extent that it has its own creator economy now.  Undoubtedly, influencers and content creators have used social media to  change the landscape of doing business. Users who are actively using social media platforms are...

Latest News

From fast-food chains to service oriented franchises, we present some incredible options for businesses you can franchise in 2023. You can become the proud franchisee of your favorite fast-food brand...