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Social Media Sentiment Analysis: The Ultimate Guide

Have you ever thought about what people think of your brand? Do they like it? What would they want to change? Although these questions might seem too simple, they’re critical for marketers to improve their business. After all, one should always know about...

The Growing Popularity of Short-Form Videos

With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span is quickly shrinking. Today,...

A 5-Step Guide To Social Media During The Holidays

The holiday season is upon us. And so is the time to revamp our marketing strategies. This year, social media is going to be the primary marketing channel for most brands. And rightfully so! Social media has made its mark in the marketing...

A Simple Guide to Social Media Content Creators

Today, we’re living in the era of social media. It is the most popular pastime for everyone. From kids to adults to grandparents, everybody is obsessed with social media. Social media has taken over our lives. But there’s another side to it. Where...

How to Create a Successful TikTok Marketing Strategy for 2022

The rise of TikTok is enough indication for businesses that it's time to take the platform seriously. There's no denying the power of TikTok. After all, it beat Google last year, taking the title of the most-visited website in the world. TikTok has a...

Is Voice User Interface Here to Stay?

COVID-19 has created a demand for technology like never before. Even though we have virtual assistants, such as Siri, Alexa, and Google Assistant, earlier as well. But it was not commonly used by a lot of people. The actual importance of voice assistance...

YouTube Shorts – A Glorified Version of TikTok?

You must be living under a rock if you haven't heard of YouTube in this day and age. YouTube is one of the world's longest-standing and largest video streaming platforms in the world. It gives creative individuals a chance to showcase their skills....

Branded Content: Do We Need It or Not?

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. It’s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems require modern-day solutions.  That’s how...

Quick Tips to Optimize Your Profile With Free LinkedIn Banner Ideas 

LinkedIn banners can make or break your business profile. The more informative the banner, the higher the visibility. However, it needs some time and effort. You would have to brainstorm LinkedIn banner ideas. That’s something recruiters look at at first glance. Thus, it’s...

Sponsored Content in Marketing: All You Need to Know

Paid posts, partnered with, and powered by are just a few of the many phrases you encounter while scrolling through social media. Truth is, they highlight sponsored content. With things like banner blindness killing a brand's marketing strategies, it's crucial to develop posts...

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Elon Musk isn’t a personality who’s new to controversy. Even when he wasn’t Twitter’s CEO, controversy was more like his middle name. Of course, this has further increased after he...