Ecommerce

The Impact of AI On Shopping

As our shopping habits evolve, artificial intelligence (AI) is playing a major role in transforming the retail landscape. Traditionally, businesses would gather feedback through surveys and focus groups, but in today's fast-paced world, these methods often fall short. AI steps in to bridge...

Local Internet Marketing – 12 Strategies To Get Started

In a time dominated by online interactions, local internet marketing has emerged as one of the top marketing strategies. From cafes and retail shops to contractors, everybody can take advantage of local internet marketing.  Local internet marketing is a one of a kind strategy...

Ecommerce Web Development – A Starter’s Guide

There are more than twenty million active ecommerce sites today. That's a hell of a competition for a new business. But startups and small businesses actually have a chance to compete with them if they do things right. So what’s the key to...

Ecommerce Navigation Optimization: Best Practices and Benefits

Navigation acts like a guide for the driver to take the best route and reach the destination. Similarly, it plays the same role when it comes to website navigation. If your e-commerce website has a smooth navigation menu, it will improve the customer's...

Importance of Digital Analytics Tools

As a digital marketer, promoting products/services requires a lot of effort. To improve your brand’s marketing approach, it is essential to have insight into user behavior. This can help brands implement the best strategies. This is where Digital Analytics tools come in. As e-commerce...

The Power Of Digital Storefront

The shopping experience has changed by and large. The introduction of a digital storefront is one change that has positively impacted the marketplace. In-store shopping still exists but has become a last resort. This is because almost every item can be viewed, tried,...

Livestream Shopping: The Ultimate Marketing Hack

Undoubtedly, the marketplace has offered various ways to shop online, including livestream shopping. The idea to offer more options is a byproduct of COVID 19. Sales were affected, and businesses were declining. Hence, companies extended new ways to please their customers and to...

Live Streaming Commerce: A New World?

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead of the competition, as...

Online Marketplaces: Types, Benefits and Tips You Need To Know

A marketplace is a platform for businesses to extend their offerings to a new level. With advancements in technology, online marketplaces have seen a resurgence. It grew in popularity and offered convenience to both shoppers and businesses. This model offers convenience, sales growth,...

Abandoned Cart Recovery

You love to shop online, right? But sometimes you add items to the cart but don’t always buy it; that’s called cart abandonment. This happens when either a loyal or prospective customer visits your ecommerce store looking for something they want. But before...

Latest News

In 2024, several AI systems encountered significant gaffes. Chatbots provided misleading information on sensitive topics, and AI generated racially insensitive images. These incidents demonstrated the potential for serious consequences when...