Internet

Social media platforms have become professional dashboards for brands. Its evolving nature brings up different features every now and then. Some of its features that have surfaced and are doing really well are stories. The content shared in these stories is classified as...

The Internet of Things (IoT) has been considered the most important technology of the 21st century. The use of smart devices is becoming vital for seamless communication as well as improving marketing strategies. Many businesses are using IoT to increase business value and...

Video content creators have infiltrated the digital space in 2023. As short-form video content rises to fame on social media platforms. This is why brand marketers are banking on this strategy. As video content creation gets more innovative, here’s how brands can stand...

Augmented reality (AR) technology is transforming the retail industry. By offering an immersive shopping experience for customers. It is a technology that overlays digital information on the physical world. By opening up doors to virtual experience to the customers in the real world....

Influencer Marketing is only set to gain more popularity in 2023 and beyond. This is why it’s important for marketers to optimize the influencer outreach process. To achieve this, marketers need to select the right software tools and employ the right strategies.  Instead of...

Snapchat for business marketing will be one of the best decisions you’ll make for your business. Most people in the corporate sector view Snapchat as a user-to-user platform. But this social media platform has as much marketing potential as Instagram or Facebook. It’s...

If you’re new to Google Ads, you might have heard the term Quality Score thrown around a lot. It seems important, but you can’t figure out what it is or why it matters. Well, we’re here to tell you that the Quality Score...

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities to land in their...

In the past few years, we have seen a rising popularity of influencer marketing. More brands are adopting this creative yet impactful practice of attracting sales and increasing awareness. Brands have been using this technique in their marketing campaigns to get the best...

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users but not so much...