Internet

The digital market has undergone various changes in the last decade. Now, it is the top social media influencers that have gained immense popularity. They are the new face of the entrepreneurial industry. It’s not about waiting for opportunities to land in their...

In the past few years, we have seen a rising popularity of influencer marketing. More brands are adopting this creative yet impactful practice of attracting sales and increasing awareness. Brands have been using this technique in their marketing campaigns to get the best...

The De-Influencing trend is proving itself to be a worthy opponent of influencer marketing. It first emerged on TikTok but has since gained widespread popularity on other social media platforms. This trend has been well received by TikTok users but not so much...

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a picture-perfect product if they...

After China, the USA is to follow suit regarding the TikTok Ban. Of course, this will come as a shocker to audiences who consume content on TikTok. The app has delivered more than its own expectations. For starters, the user base consists of...

Content creators have impacted the digital market to the extent that it has its own creator economy now.  Undoubtedly, influencers and content creators have used social media to  change the landscape of doing business. Users who are actively using social media platforms are...

Building brand awareness through social media is the easiest way to get your brand name out there. And why shouldn’t they? Modern technology has put a great tool at their disposal. Social media is all the rage now. From social selling to influencer...

Customer relationship marketing is essential for long-term growth of any business. This type of marketing model focuses on retaining customers through customer centric marketing efforts. By doing so, brands can ensure brand loyalty. What’s better than that? If marketers incorporate customer relationship strategies...

There was a time when TikTok did not resonate with many people. Users were still contemplating whether it was an app only for entertainment purposes or could be utilized for business prospects. However, TikTok trends in 2023 entail that TikTok has completely changed...

We’re living in the age of social media right now. People use these apps and sites for entertainment and to stay on top of the news. Nobody reads newspapers for the latest happenings. They’re all up there on Facebook, Instagram and Twitter. In...