Internet

Instagram Marketing for Small Businesses

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a picture-perfect product if they...

TikTok Ban: The Final Goodbye?

After China, the USA is to follow suit regarding the TikTok Ban. Of course, this will come as a shocker to audiences who consume content on TikTok. The app has delivered more than its own expectations. For starters, the user base consists of...

The Impact Of Creator Economy

Content creators have impacted the digital market to the extent that it has its own creator economy now.  Undoubtedly, influencers and content creators have used social media to  change the landscape of doing business. Users who are actively using social media platforms are...

Building Brand Awareness Through Social Media

Building brand awareness through social media is the easiest way to get your brand name out there. And why shouldn’t they? Modern technology has put a great tool at their disposal. Social media is all the rage now. From social selling to influencer...

Customer Relationship Marketing: How Does It Work?

Customer relationship marketing is essential for long-term growth of any business. This type of marketing model focuses on retaining customers through customer centric marketing efforts. By doing so, brands can ensure brand loyalty. What’s better than that? If marketers incorporate customer relationship strategies...

Everlasting TikTok Trends 2023

There was a time when TikTok did not resonate with many people. Users were still contemplating whether it was an app only for entertainment purposes or could be utilized for business prospects. However, TikTok trends in 2023 entail that TikTok has completely changed...

A 2023 Guide to Social Media Algorithms 

We’re living in the age of social media right now. People use these apps and sites for entertainment and to stay on top of the news. Nobody reads newspapers for the latest happenings. They’re all up there on Facebook, Instagram and Twitter. In...

Best Social Media Content Ideas You Need To Try in 2023 

Social media is fuel to marketing for almost every business. Marketers use social channels to promote their products and services. To keep the brand alive and rolling, marketers have to drum up new fresh social media content ideas. Your followers are always hungry...

A Complete Guide to Creating Engagement Interactive Posts

In today’s technologically advanced world, individuals want to interact with social media posts. This measure helps establish an indirect form of communication with the brand. And also allows the audience members to relay their thoughts to the respective brand. Creating engagement interactive posts...

What Is IMC In Marketing: A Digital Solution?

Communication can never be surface level if it is one of the fundamentals in making a business go from good to great. No matter how small or globally recognized a business is, the communications strategy needs to be sorted before the business is...

Latest News

In 2024, several AI systems encountered significant gaffes. Chatbots provided misleading information on sensitive topics, and AI generated racially insensitive images. These incidents demonstrated the potential for serious consequences when...