Social media is fuel to marketing for almost every business. Marketers use social channels to promote their products and services. To keep the brand alive and rolling, marketers have to drum up new fresh social media content ideas. Your followers are always hungry to see the gate content, and you are expected to deliver up to their expectations.
Planning and posting on social media channels regularly is an arduous task. Engaging your audience is another challenge; to cope with this, you must be creative every time. In this post, we will shed light on some innovative and exciting social media content ideas that you should add to your marketing strategy. Your marketing strategy should be ahead of the curve. With these out-of-the-box ideas, you can amplify your online presence and increase engagement on your social media platforms.
Table of contents
- Best Social Media Content Ideas
- Plan, Plan and Plan
- Run Giveaway Contests
- Share Influencer’s Content
- Give Keys Of Your Social Media Account for Takeover
- Create Unique and Valuable Content
- Go Live and Interact
- Post a Challenge
- Repurpose Your Content
- Take Part in Viral Meme
- Give A Teaser Of Your Upcoming Product
- Post UGC To Your Followers
- Start a Poll
- Start a Podcast
- How To Create Social Media Content
- Which Idea Will You Use in 2023
Best Social Media Content Ideas
Plan, Plan and Plan
Always plan your content for every day of the week. Create a list of content that you want to post on social media. This way, you will better know how to interact with your followers regularly. When you publish content regularly, your followers expect to see the posts on your page, which signals that audiences are engaged with your brand.
Run Giveaway Contests
Who doesn’t love free things? People take great interest in contests to get amazing giveaways from the brand. This content idea fills the gap in your content strategy.
What do you need to do?
You need to pick the specific product to run the giveaway contest. Add instructions about the contest to let people know what steps to take to enter. The contest aims to engage people and translate their interest into potential leads. Some of the common contest ideas are from beauty products and smartphone companies. Creative giveaways are food to take your contest to the next level.
Share Influencer’s Content
If your brand has worked with influencers, it is ideal for sharing their content. But, you must know how to choose the right influencers relevant to your industry. Influencers with organic likes and views win the hearts of people. People trust such influencers more and convert them into potential customers.
Run influencer post campaigns on different social media platforms at the same time. People who log in to their social platforms will see the posts that will grab their attention. It is one of the quickest ways to show your audience that your brand has authenticity and is enjoyed by influential people.
Give Keys Of Your Social Media Account for Takeover
Giving control of your social media account to influential personalities brings a spark and generates trust among the audience. Lately, we have seen that brands have been using this content idea. Influencers, big or micro, have been taking over the brand’s social media pages for specific endorsements or events.
It is a paid content idea in which you pay influencers to take over social media handles. But, if you have solid PR terms, you can enjoy this free of cost against a giveaway.
Create Unique and Valuable Content
Sometimes more than static posts are needed to increase the engagement of readers. You have to go beyond to get the desired results. Creating tutorials is another effective and helpful way to generate interest among people. With step-by-step instructional videos, people turn to your social media pages more often.
For example, if you have a business of electronic gadgets for beauty. You will post tutorials about ‘how to use’ a specific product. If people have bought a product, they will walk through your page for instructions. Make sure the video tutorials are quick and under one minute so they will retain the users’ attention. You will also add detailed step-by-step information in its description.
Go Live and Interact
As video marketing will be the king of content marketing in 2023, you need to use this into your social media strategy. There is always alluring about video content. People watch live videos with more interest when they have some influential personality. Live videos deliver authenticity more than recorded ones.
Some main quirky ideas for going live are by interacting with people through Q&A sessions. You can repurpose your social media video content.
Post a Challenge
Challenging your audience has been in the spotlight lately. The most desirable social media platform to hold challenges is TikTok. Most of the challenges come from this platform which went viral on social media. Some challenging ideas include dance, eating moves, tricks and much more.
Repurpose Your Content
Social media has provided convenience in many ways through different tools and techniques. In the hustle and bustle of life, people demand shorter content to absorb quickly. The planning and creating phase takes a lot of time to post on each social media platform. Why not squeeze content into smaller bits of video and make it much more convenient to understand?
For example, if you have created content for YouTube, repurpose it for other social media platforms. Rather than sharing the same video on social media, consider adding extra creative content according to the genre of social media platforms.
Take Part in Viral Meme
Businesses have been utilizing this social media content idea for promotions. As a meme grabs more attention than a regular post, it makes it helpful for the brand to add a sense of humor to increase engagement.
Give A Teaser Of Your Upcoming Product
Have you got some big announcements to make? What’s in your pipeline? Building curiosity about specific products and services is an effective way to increase audience engagement. Launch teasers for upcoming products on your social media profiles to generate interest.
Teasers are incomplete actions of marketing. It could be vague storytelling or a picture with a ‘guess what’s coming’ caption on it and other ways.
Post UGC To Your Followers
User-generated content is authentic and performs well for the business. With the rise of social media marketing, the risk of fraud has also risen. People need to know if the product is authentic or not. For this, they evaluate and walk through the brand’s social media profiles to read user-generated content. They read reviews before making any purchase.
Start a Poll
Social media has always been a great source of getting people’s opinions. Many brands have applied this idea many times as a part of their content strategy. For example, Twitter polls keep you connected to your followers. Some of the top brands, like Coca-Cola, use polls to interact with their followers in a unique way. Remember, polls should not sound formal or sales oriented. It is an ideal way to listen and engage with your audience.
Dive Deep Into Trending Topics
Sometimes good things come to you in unexpected ways. Trending topics are the ones to keep you visible in the crowd. Many businesses capitalize on this opportunity to stand among the crowd and deliver. Twitter helps us know what’s trending in the world or country. Make sure you understand the trend well and do not lose your brand identity.
Start a Podcast
Besides, only going live and posting influencer videos, give your followers more options to view your content. Podcasts are an effective way to showcase your brand to the world. It gives more authenticity and value to your brand. Find a topic that is relevant to your industry for your podcast episode. Try to pick the topics that your audience want to listen to. It will keep them engaged with your brand.
How To Create Social Media Content
We know about some top social media content ideas, but the foundation of these ideas should have solid planning. Implementing these ideas and turning them into conversion requires a solid strategy. Social media marketing is an integral part of digital marketing. The business could attract great ROI against social media marketing.
Creating good social media content needs planning and strategy. In this strategy, you choose the right type of content. The content is designed according to the niche of the social media platform. Here’s a guide about making an effective social media content strategy to help you have successful social media content planning.
Know Your Audience
You must be clear about your target audience for every strategy development. Knowing your target audience helps you in many ways. It allows you to decide what type of posts your business requires to attract an audience. Choosing the right platform as per the demand of the audience.
For example, for B2B business, you need a strong online presence on LinkedIn, Facebook and other business communities. For ecommerce businesses, lifestyle social media platforms like TikTok and Instagram work best.
Your target audience should be identified based on age, generation, gender, demographics, interests and other factors. Every business needs to know about its audience for the smooth execution of campaigns. Once you see the audience, you will create better policies that will increase and result in high engagement.
Set Goals For Your Content
Every business needs strong planning and goals to measure its performance. With a targeted goal, your marketing strategy is complete. You should set targeted goals to get most of your social media strategy. When you set target goals, it helps you in developing the right content. A business could attract conversions and improve results with the right and specified content.
The main goals that every social media strategy needs to set include brand awareness, website traffic, sales and engagement.
Eye on Competition
Before you devise a social media strategy, you must keep an eye on the competition. If you already know the competition, developing content that is not copied will be easier. In other cases, if you want to know about the competition, you must visit your competitor’s social media profiles. You will get an idea of what kind of content your competition uses on their social media profiles. You must pay more attention to the competition’s activities when you have the same audience.
Develop a Content Plan
You must have a solid content creation plan when you don’t have enough content to post daily.
Once you have planned and posted content, re-evaluate it regularly. Content evaluation helps you determine which posts perform well. Keep track of your posts’ likes, comments and engagement. Once you know about the analytics of your posts, you will better pick which strategy worked well and that too on which post.
Which Idea Will You Use in 2023
As you have an overview of some engaging and top social media content ideas, tell us which one you will use in 2023. The list keeps ongoing. Businesses must not be restricted to using one style of content. You always need to try something new and innovative for your content management. revamp your content by adding one or all content ideas to boost engagement and increase conversions.