#marketing

Not long ago, the concept of artificial intelligence (AI) seemed like a distant dream from science fiction novels, far removed from reality. However, in just a few short years, AI has permeated almost every aspect of our lives, making...

In today's digital world, getting people's attention is harder than ever. With short attention spans and so much competition, generating interesting content is essential. And one of the most effective ways to accomplish this is creating engaging content. It...

In digital marketing, you might have heard remarketing and retargeting frequently. These terms are now being increasingly used by marketers to connect with potential and existing customers. These two terms deliver the same purpose (to get click-throughs and conversions)....

Virtual reality (VR) has emerged as a game-changer in the real estate industry. It offers a plethora of benefits that redefines the way properties are showcased, marketed, and experienced.  You slip on a pair of sleek virtual reality goggles and...

Every business wants to have the best talent, and to achieve this, companies create effective recruiting strategies. Identifying, hiring, and retaining talent is a process of recruitment. Now, with the inception of advanced technological innovations, companies use more than...

There are more than twenty million active ecommerce sites today. That's a hell of a competition for a new business. But startups and small businesses actually have a chance to compete with them if they do things right. So...

Automation tools are the next big thing in enterprise technology. These handy tools are quickly becoming a major part of every business’ tech stack. Small businesses need to adopt these automation tools in order to adapt to the changing...

We've seen a dynamic shift in working models and patterns after the discovery of AI and machine learning (ML). This technology has changed the way we work dramatically and improved performance. Taking this technology ahead, robots have been designed...

B2B blogs are like a magic wand for businesses. It can spell cast on customers with its compelling content. Blogs promise to add value, attract audiences, and create strong relationshi=ps with customers. Without these included in your content strategy,...

In the world of marketing, metrics play an important role, and return on ad spend (ROAS) is one of the most useful metrics. Marketing is a department that is plagued by mathematics and data analytics. In this competitive business...