#marketing

There are more than twenty million active ecommerce sites today. That's a hell of a competition for a new business. But startups and small businesses actually have a chance to compete with them if they do things right. So...

Automation tools are the next big thing in enterprise technology. These handy tools are quickly becoming a major part of every business’ tech stack. Small businesses need to adopt these automation tools in order to adapt to the changing...

We've seen a dynamic shift in working models and patterns after the discovery of AI and machine learning (ML). This technology has changed the way we work dramatically and improved performance. Taking this technology ahead, robots have been designed...

B2B blogs are like a magic wand for businesses. It can spell cast on customers with its compelling content. Blogs promise to add value, attract audiences, and create strong relationshi=ps with customers. Without these included in your content strategy,...

In the world of marketing, metrics play an important role, and return on ad spend (ROAS) is one of the most useful metrics. Marketing is a department that is plagued by mathematics and data analytics. In this competitive business...

If you’re looking for ways to score podcast sponsorships, you’ve come to the right place. With podcast marketing, you can explore opportunities to market to new audiences. This type of medium is proving to be of great value to...

Content optimization in SEO is the best way to get your message across to your target audience. It is the single most important tactic to ensure that the group of people your company is targeting gets to see what...

Mistakes are healthy, as they contribute to striving for perfection while learning to make things better. But persistent errors in work can cost the business's performance and its bottom line. Thanks to technological advancements that have minimized the risk...

If you’re looking to switch up your marketing game, focus your efforts into creating a visual content strategy. The onset of AR/VR content has transformed the way marketer’s use visuals to communicate with target audiences.  If there’s one thing for...

There are many new techniques introduced, but long-form content still continues to be a frontrunner for content generation. There will always be a group of audiences that are more inclined to view content that has in-depth information and gives...