#marketing

Predictive Marketing: Present and Future

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive...

Top Google Ads Retargeting Strategies in 2021

Attracting customers to your website and then have them convert can be a difficult task. Most of the time, they will not feel convinced to make a purchase and leave even before making it to the check-out section. These...

How to get more followers on Twitter for your new business?

Twitter is one of the most popular and used social media platforms in the world. It is also amongst the essential modern-day marketing tools. As of 2020, the communication platform has over 330 million monthly active users, and about...

How is COVID-19 Impacting Your Content Strategy

Strategies are never timeless, they evolve with time. Changing times call for changing trends and similarly an evolution in strategies as well. You can't continue with the same action plan throughout, let it be in terms of marketing, finances,...

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