#marketing

Finding an ecommerce tool is no longer difficult, but the right one might be. First, you need to understand your business needs and then find a software solution. This may be difficult for someone with little to no experience....

Ecommerce analytics is currently leading the way when it comes to business growth. As new technologies emerge each day, it's safe to say that the business world is constantly changing.  Keeping this in mind, data and ecommerce analytics will help...

Chris Messina coined the term conversational commerce. It is defined as selling products and services over various chat applications. You can think of it as being the culmination of messaging and eCommerce technology. This strategy allows brands to redirect...

The rise of TikTok is enough indication for businesses that it's time to take the platform seriously. There's no denying the power of TikTok. After all, it beat Google last year, taking the title of the most-visited website in...

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. It’s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems...

Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst...

LinkedIn banners can make or break your business profile. The more informative the banner, the higher the visibility. However, it needs some time and effort. You would have to brainstorm LinkedIn banner ideas. That’s something recruiters look at at...

Paid posts, partnered with, and powered by are just a few of the many phrases you encounter while scrolling through social media. Truth is, they highlight sponsored content. With things like banner blindness killing a brand's marketing strategies, it's...

Modern businesses can never be successful if they don’t adapt themselves according to the times. There’s no doubt that technology has taken over the world and will continue to do so in the future. Businesses realize that in order to...

Social media has taken the world by storm. What started as a means to connect with your friends and family is now a place for businesses to promote their products. With the rise of influencers, brands have found a...