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How to Set Up Google Ads Conversion Tracking – The Simple Way

Google Ads aren’t cheap. But if you’re generating traffic and conversions, they’re definitely worth all the money you’re putting in. As such, it’s important you measure how much traffic and conversions your ads are driving. This guide is going to help you set...

The Mystery of Negative Keywords

Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst efficiently spending your campaign...

What is Google Lens for iPhone?

A few decades ago, one could've never imagined technology like Google Lens taking the world by storm. But not only has it done just that, it has only gotten better with time. When hearing the word Google Lens, you'd instantly think of the lens...

How To Transfer Data From Android To iPhone?

It used to be a long, arduous process to shift all of your data from one mobile device to another, especially if you're switching from Android to iPhone. But all of that's been made easier with Apple's first-ever app for Android, 'Move to...

Top Google Ads Retargeting Strategies in 2021

Attracting customers to your website and then have them convert can be a difficult task. Most of the time, they will not feel convinced to make a purchase and leave even before making it to the check-out section. These are the customers for...

Google illegally fired employees violating the US labor law: NLRB

The National Labor Relations Board has filed a complaint on Wednesday against Google that the company violated the US labor law by spying on its workers before firing them. The employees were reportedly organizing a protest against the company policies when Google fired the activists.  Laurence...

Google Photos to end free storage on June 1st, 2021

Google after five years of providing free and unlimited on-cloud storage services to its users announced on Wednesday that all new photos or videos uploaded over Google Photos after June 1st, 2021 will count towards the 15GB cap. Google further stated that its...

Google Pixel 5: Reverse Charging feature turns the phone into a wireless charging pad

Google introduced its new phone — affordable price, Android 11 with future updates, 5G, and what not? This is Google Pixel 5. The new Android smartphone was launched on September 30th virtually! Differentiating on the price and features it offers, Google Pixel 5...

Google launches new Pixel 5 — price, 5G, camera, features, release date

Google launches its new flagship phone, Google Pixel 5. The tech giant has launched the new phone at a reduced price to help it compete against the likes of the iPhone 12 and Samsung's Galaxy S20 series. Although Google phones have much less...

Google unveils Android 11 Go Edition for low-end smartphones

Google has unveiled the Android 11 Go edition on Thursday after it officially launched Android 11 on Tuesday this week. The Go variant is a light-weight stripped-down variant of Android targeted for low-powered devices with lower memory and processing capabilities.  The new Android 11 Go edition has a...

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Elon Musk isn’t a personality who’s new to controversy. Even when he wasn’t Twitter’s CEO, controversy was more like his middle name. Of course, this has further increased after he...