Google

In today’s world of e-commerce, Google Shopping plays an important role in the way people shop. It offers carefully curated lists of high-quality items, user-friendly shopping features, and a ranking system that combines paid and organic listings. This article will dive deep into Google...

Getting the top spot on search engine results pages isn’t the number one priority anymore. There’s a new prime real estate now, and it’s rich results. These results have their own unique spot on SERPs, and schema markup implementation is the way to...

Simply put, Google Shopping Feed Optimization introduces product feeds. It enables you to improve the data quality fed into Google Merchant Center. This enables the platform to better index, categorize, and distribute your Product Listing Ads (PLAs). Table of contentsGoogle Shopping Feed Optimization: Importance Strategies...

If you’re new to Google Ads, you might have heard the term Quality Score thrown around a lot. It seems important, but you can’t figure out what it is or why it matters. Well, we’re here to tell you that the Quality Score...

You’ve probably heard about ChatGPT, OpenAI’s latest AI chatbot that can answer any and all your queries. It’s caused quite the ruckus amongst the general public. There’s a very hot debate going on right now on the internet: ChatGPT vs. Google! What Is ChatGPT?  ChatGPT...

Want to advertise your business on Google? The age of digital marketing is upon us. You don’t have to spend all of your marketing budgets on flyers, print ads or that flailing-arm guy. The internet is where you need to be. One of the...

Google Ads aren’t cheap. But if you’re generating traffic and conversions, they’re definitely worth all the money you’re putting in. As such, it’s important you measure how much traffic and conversions your ads are driving. This guide is going to help you set...

Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst efficiently spending your campaign...

A few decades ago, one could've never imagined technology like Google Lens taking the world by storm. But not only has it done just that, it has only gotten better with time. When hearing the word Google Lens, you'd instantly think of the lens...

It used to be a long, arduous process to shift all of your data from one mobile device to another, especially if you're switching from Android to iPhone. But all of that's been made easier with Apple's first-ever app for Android, 'Move to...