The rise of TikTok is enough indication for businesses that it’s time to take the platform seriously. There’s no denying the power of TikTok. After all, it beat Google last year, taking the title of the most-visited website in the world.
TikTok has a whopping one billion monthly users and two billion downloads. So, you’re definitely missing out if you’re not taking advantage of a platform that can help you reach out to all these potential customers. Statistics also point out that almost 50% of TikTok users buy a product after seeing it in the app.
With TikTok’s massive power to boost sales and profit margins, brands need an active presence on the platform. One can even go as far as to say that a solid TikTok presence might just be better than any other social media account.
But before looking at some effective TikTok marketing strategies, it’s essential to know what TikTok marketing really is. So, without much further ado, let’s just dive right in.
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What is TikTok Marketing?
Simply put, TikTok marketing is when brands use TikTok to promote and advertise their products or services. Creating viral content, influencer marketing, and correctly hashtagging are all different TikTok marketing strategies, which we’ll discuss later in the article.
That said, here are some reasons why businesses should not sleep on TikTok marketing:
- Increases brand awareness and reach
- Gain important customer feedback
- Builds engaged communities
- Sell products and services
- Offer top-notch customer service
Tips to Create a Successful TikTok Marketing Strategy
Here are some of the top tips you must follow when it comes to creating a successful TikTok marketing strategy:
Use Suitable Hashtags
Hashtagging is a top TikTok marketing strategy to help you create viral content. TikTok users can search for videos using certain hashtags. Clicking on the “Discover” option at the bottom of the screen enables you to see a list of videos with trending hashtags.
So, adding hashtags is a must to:
- increase your brand reach
- identify competitors
- get more followers
That said, try not to use generic hashtags. Otherwise, your content will just get lost in the sea of similar TikToks. That said, it doesn’t mean you shouldn’t use popular hashtags at all.
Just remember to strike a proper balance between what hashtags to use and how many. After all, you want more people to view your content, right?
A great way to ensure you use the right hashtags is to keep them relevant to the TikTok you’re posting. This will definitely increase your chances of standing out.
Follow Current TikTok Trends
Jumping on the TikTok bandwagon means you have to follow the current trends. There’s no questioning the impact of a viral trend. So, incorporate trending sounds into your videos.
After all, 67% of TikTok users prefer seeing videos that feature popular audio and 68% claim that it doesn’t make them forget the brand. Keeping this in mind, adding these popular sounds to your TikTok videos is a huge advantage.
But remember, trends can change in the snap of a finger. So, you really need to be up to date with what’s happening in the TikTok world. This way, you won’t get overwhelmed by the craziness of it all.
While you’re at it, it’s also important not to copy a viral video. Instead, crafting unique content that complements your brand image and voice is better.
Collaborate With TikTok Influencers
Just like influencer marketing is all the rage on Instagram, it’s the same on TikTok. Remember, people are always interested to know what their favorite influencers and celebrities are doing. What clothes do they wear? What brands do they follow?
So, collaborating with influencers is an excellent way to turn their fan base into your potential customers. These influencers can create much-needed hype for your brand. As a result, significantly racking up your sales.
TikTok even has Gen Z influencers who have more clout than actual celebrities. So, target these influencers and build better relationships with them. Just make sure that the influencer you work with has a similar audience and brand image as yours.
Tell a Story
Although consumers are willing to purchase a product they love or believe in, having a personalized story for your business is what retains the audience and customers.
You may be able to better relate to your audience as a business owner by developing a narrative for your product. You can weave a storyline and specific themes into your brand that can help generate sales.
An important point to remember is that the finest TikTok ads don’t make you feel like someone is trying to sell a product to you. They feel like a tale. So, to thrive on TikTok, humanize your brand and develop a compelling story that people can relate to.
Staying consistent is another effective TikTok marketing strategy. You must’ve heard the phrase “Consistency is key,” right? Just incorporate this very idea into your TikTok marketing strategy, and you’re good to go.
Post at least twice or thrice a day. But don’t go overboard. After all, you don’t want to spam and annoy your audience. Instead, you want them to remain engaged and create meaningful connections.
Using a content calendar or planner, scheduling posts, and storyboarding your concepts, are also great ways to ensure consistency. Keep in mind that consistency is not just about the number of posts you upload in one day but also about maintaining a regular brand voice.
The Future of Marketing is TikTok
Remember, TikTok is not just a procrastination platform for teens. Instead, it is a driver of sales and an asset to businesses. There’s no doubt that TikTok has redefined the face of digital marketing. Simply put, you’re just one viral video away from achieving new heights of success.
Now that you’ve read this article, you know all about how to create a successful TikTok marketing strategy. The next step is to just develop a proper plan and create content. Good luck!