How To Make Money on TikTok [2022]

Ever since its inception in 2016, TikTok has been making waves. The platform has proven to be the kingpin in giving users the power to post and control content. Most influencers on the app use their followers to promote products. The app is valued at $250 billion, a testament to its popularity. According to Influencer Marketing Hub, TikTok influencers can earn around $200-$20,000 for sponsored video content. 

How to Make Money on TikTok

Get Into Branding: 

Even video content has a niche that needs to be explored. The simplest way to make money from TikTok is to create your brand. Branding helps consumers and viewers understand your content. You can target your desired demographic and pave the way for your videos to stand out from the crowd. 

Embrace Influencer Marketing:

Nowadays, influencer marketing is integral for online and brick-and-mortar brands. Consumers are heavily impacted by their favorite brands and the people who make these videos. Your goal should be to become an influencer that companies and brands want to work within the long run. For example, Mucinex worked with several TikTok content creators last year to promote their product in the Halloween season. The appeal of influencers and their impact on the market cannot be ignored. 

Turn Your TikTok Fame Into Acting/Singing:

The best aspect of TikTok is its diversity. You can launch yourself as a model, actor or even a singer just by proving your talent on the platform. A prime example of this is Baby Ariel, who has 34 million followers on the social media application. Her immense fame led her to land roles in several Nickelodeon, and Disney Channel shows. You can do the same as everyone on TikTok has an equal chance of getting noticed by the general audience. 

How Many Views to Make Money

Video views make for an exciting element on TikTok. The app follows the same model as YouTube, with its own variation. However, numbers have fluctuated since the platform made its way into mainstream media. But, generally, you would need a minimum of 270 million views to make close to $100,000. A deeper look into analytics shows that TikTok content creators earn $0.9 per 1000 views. We can estimate that influencers make $450 per 500,000 views by scaling it up. 

How Many Followers to Make Money


Followers are an essential part of any social media platform. TikTok followers have higher importance as they are directly related to revenue. For example, if you are an influencer with 100K followers, expect to earn around $200-$1000 on average. On the other hand, an influencer with 1 million followers can make over $1000-$5000 per month. Judging by the criteria, it can be hard to instantly make money off the app, but patience is always a virtue. 

What is TikTok Creator Fund

The TikTok Creator Fund is one of the most innovative initiatives taken by the platform in recent times. Simply put, creators on the app are rewarded for doing what they do best; making creative, meaningful and aesthetically pleasing videos. The eligibility criteria is something you would need to keep an eye on as it requires the following: 

  • Creators must be over 18
  • Must be residing as a legal citizen in one of the fifty states of USA
  • Followers should be over 10K
  • At least 100K video views 
  • You can only count the video views for the last 30 days.

You can apply through the TikTok application by clicking “Creator tools” and then “TikTok Creator Fund.” 

Is TikTok The Next Money Generating Social Tool?

The answer is quite clearly yes. The criteria for earning money is simple, straightforward and presents a demographic to every kind of content creator. While YouTube is still the epitome of content, TikTok will overtake it soon due to its direct approach. The number of users, views, and posts reaches limitless heights each month. This ordeal is only expected to grow in the coming years. 


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