#marketing

Direct response marketing is what will change the digital landscape for good. We are in for a surprise because not a lot of people know about this type of marketing strategy. The goal is to interact with the target...

Marketing automation is the process of streamlining and automating marketing tasks. To increase operational efficiency and quicken the nurturing of leads to sales-readiness. In short, it makes your organization more efficient, productive, and profitable. Without any further ado, let’s delve...

The expansion of businesses with the help of digital media has left brand loyalty becoming obsolete. We have a few suggestions which can help you in this situation. But first, what exactly is brand loyalty?  Broadly defined, it refers to...

Simply put, audience engagement is a conglomeration of an individual’s active and positive response. This usually occurs when a live presentation is being given. Suppose the presentation has a good color scheme and video content. It would help improve...

The terms marketing and advertising are used interchangeably. But both of these are entirely two different concerts that must not be confused with each other. They are related and have quite the similarities. But the differences are just too...

Ever since TikTok came about, all anyone’s thinking about is going viral! You can’t blame them. Everybody wants to get their name out there being spoken and shared by millions of people. Viral content marketing is one of the...

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t...

The key to running a successful business is to somehow let customers embark on the same journey as the business. The main aim of a business is to keep on attracting customers in different ways. You cannot stick...

The holiday season is upon us. And so is the time to revamp our marketing strategies. This year, social media is going to be the primary marketing channel for most brands. And rightfully so! Social media has made its...

Nowadays, digital marketing strategy plays a vital role in the gaming industry, and companies spend millions marketing their games. At times it's even more than developing them! By the end of 2018, the gaming industry (mobile, console, & PC)...