#marketing

Ecommerce is one of the fastest growing industries in the world right now. Who wouldn’t want to order stuff online and get things delivered to their doorstep without getting off the couch? The pandemic and the ensuing lockdown also...

When it comes to digital marketing, PPC tools are a lifesaver. Advertisers benefit from this marketing model by only paying for the clicks attained. This seems like a fair trade considering the sales revenue generated with the help of...

Simply put, through marketing campaigns, businesses can promote products through different channels. This includes different types of media platforms. Such as television, radio, print and through digital means. Imagine marketing campaigns as being an open world. Where you have...

The marketing world is constantly changing, and new tactics are brewing every day. What worked a decade ago isn’t effective now at all. There was a time when ads during TV breaks were very effective. But people have become...

So, the question is “What is product marketing?’’ Simply put, it is the process of bringing a product to market. This includes a product's positioning and messaging. The eventual launching of the product, and ensuring salespeople and customers understand...

Partner marketing is a mutual collaboration of two brands. The two brands work together to promote each other's products or services. Most of the time, these two businesses are similar enough to attract the same customers. Yet they are...

It might come across as the strangest term known in the marketing industry, but that is the exact feeling that “Guerilla Marketing” invokes. Fairly modern but having its own historic value, guerilla marketing ideas have taken the business world...

Out of home advertising has had a massive influence on changing the game for advertisements. Its impact on the market remains unparalleled because of its unique ideology. Out-of-home advertisements are targeted toward audiences who are always on the go...

Look, who’s here? It’s December, and with it comes exciting deals. You can buy presents for your friends and family, all while sitting on your sofa. Before you know it, holiday deals would be live on retail outlets such...

Want to advertise your business on Google? The age of digital marketing is upon us. You don’t have to spend all of your marketing budgets on flyers, print ads or that flailing-arm guy. The internet is where you need to...