Marketing

From fast-food chains to service oriented franchises, we present some incredible options for businesses you can franchise in 2023. You can become the proud franchisee of your favorite fast-food brand by keeping a few things in mind. This low-risk investment typically requires high...

If anything, consumer value has become even more important for businesses in the digital age. The value a consumer subscribes to a product or service depends on a set of factors. For example, the price, quality and convenience of purchase. There are various ways...

The debate on OKRs Vs KPIs is a never ending one. OKRs and KPIs are essentially goal-setting frameworks. However, it is important to note that both terms serve different functions. These frameworks are distinct from one another in terms of the criteria for...

Growth hacking strategies are crucial in an age where startups are opening by the minute. The marketplace culture has altered significantly. Business owners and employees are looking for ways to boost business growth miraculously. That means they are looking for ways to provide...

If you are an avid traveler and want to make money out of it, a travel blog is for you. Blogging in a particular niche helps you share your experiences with your audience. If you are passionate about traveling and good at making...

As a digital marketer, promoting products/services requires a lot of effort. To improve your brand’s marketing approach, it is essential to have insight into user behavior. This can help brands implement the best strategies. This is where Digital Analytics tools come in. As e-commerce...

Your career does not only help you to succeed in life, but it is also a source of happiness. However, it will take years to forge a path that fulfills your dream goal. This is why it is crucial to consider that this...

Artificial Intelligence (AI) is a well renowned concept in the marketing industry today. Offering businesses innovative and effective ways to reach and stimulate their target sector of consumers. With the increasing demand for personalized customer experiences and data-driven insights. AI tools are changing...

Planning your marketing campaigns and go-to-market strategies can be challenging, but they can be made easier with B2B segmentation. You can’t lump every customer together and hope one strategy will work for everyone. You have to treat every customer as an individual with...

Have you ever noticed yourself smiling nostalgically while doing something? Imagine you're strolling along a crowded street when a wave of nostalgia strikes you like a breeze on a windy day. You're instantly taken to a time in the past when everything appears...