Marketing

In today’s world of e-commerce, Google Shopping plays an important role in the way people shop. It offers carefully curated lists of high-quality items, user-friendly shopping features, and a ranking system that combines paid and organic listings. This article will dive deep into Google...

Not long ago, the concept of artificial intelligence (AI) seemed like a distant dream from science fiction novels, far removed from reality. However, in just a few short years, AI has permeated almost every aspect of our lives, making them more convenient and...

In a time dominated by online interactions, local internet marketing has emerged as one of the top marketing strategies. From cafes and retail shops to contractors, everybody can take advantage of local internet marketing.  Local internet marketing is a one of a kind strategy...

Automation has revolutionized the way we handle processes in our business. Gone are the days when marketers used to spend hours collecting data and analyzing it to optimize marketing campaigns. Now, businesses are in a strong position to convert those manual tasks into...

In today's digital world, getting people's attention is harder than ever. With short attention spans and so much competition, generating interesting content is essential. And one of the most effective ways to accomplish this is creating engaging content. It can be through fascinating...

In digital marketing, you might have heard remarketing and retargeting frequently. These terms are now being increasingly used by marketers to connect with potential and existing customers. These two terms deliver the same purpose (to get click-throughs and conversions). However, the use of...

Virtual reality (VR) has emerged as a game-changer in the real estate industry. It offers a plethora of benefits that redefines the way properties are showcased, marketed, and experienced.  You slip on a pair of sleek virtual reality goggles and suddenly find yourself transported...

We've seen a dynamic shift in working models and patterns after the discovery of AI and machine learning (ML). This technology has changed the way we work dramatically and improved performance. Taking this technology ahead, robots have been designed to facilitate people from...

B2B blogs are like a magic wand for businesses. It can spell cast on customers with its compelling content. Blogs promise to add value, attract audiences, and create strong relationshi=ps with customers. Without these included in your content strategy, you might lack an...

In the world of marketing, metrics play an important role, and return on ad spend (ROAS) is one of the most useful metrics. Marketing is a department that is plagued by mathematics and data analytics. In this competitive business landscape, data is the...