Marketing

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. It’s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems require modern-day solutions.  That’s how...

Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst efficiently spending your campaign...

LinkedIn banners can make or break your business profile. The more informative the banner, the higher the visibility. However, it needs some time and effort. You would have to brainstorm LinkedIn banner ideas. That’s something recruiters look at at first glance. Thus, it’s...

Paid posts, partnered with, and powered by are just a few of the many phrases you encounter while scrolling through social media. Truth is, they highlight sponsored content. With things like banner blindness killing a brand's marketing strategies, it's crucial to develop posts...

The world of sales is now being ruled by digital marketing. This is not a new concept but has been incorporated by different industries since the beginning of the internet era. Recently, digital marketing has had its claws into the real estate sector....

Social media has taken the world by storm. What started as a means to connect with your friends and family is now a place for businesses to promote their products. With the rise of influencers, brands have found a new opportunity to connect...