Marketing

The Mystery of Negative Keywords

Negative keywords are used to prevent your ads from showing to people who are actively searching queries unrelated to the services or products you provide. In turn, giving your business the opportunity to reach the best potential audience whilst efficiently spending your campaign...

Quick Tips to Optimize Your Profile With Free LinkedIn Banner Ideas 

LinkedIn banners can make or break your business profile. The more informative the banner, the higher the visibility. However, it needs some time and effort. You would have to brainstorm LinkedIn banner ideas. That’s something recruiters look at at first glance. Thus, it’s...

Sponsored Content in Marketing: All You Need to Know

Paid posts, partnered with, and powered by are just a few of the many phrases you encounter while scrolling through social media. Truth is, they highlight sponsored content. With things like banner blindness killing a brand's marketing strategies, it's crucial to develop posts...

Digital Marketing x Real Estate: A Match Made in Heaven?

The world of sales is now being ruled by digital marketing. This is not a new concept but has been incorporated by different industries since the beginning of the internet era. Recently, digital marketing has had its claws into the real estate sector....

Latest News

Exploring the impact of AI in documentaries introduces a host of ethical issues. While AI tools such as ChatGPT and Midjourney offer efficiency in tasks like transcription and editing, their...