Marketing

Having trouble making decisions to overcome situations in times of high uncertainty? No worries. Consumer insights can help overcome these issues. You don’t need to rely on your gut instinct any longer. The goal is to understand and interpret information to the fullest....

Nowadays, digital marketing strategy plays a vital role in the gaming industry, and companies spend millions marketing their games. At times it's even more than developing them! By the end of 2018, the gaming industry (mobile, console, & PC) spent around $4.91 billion...

Everyone wants to save money, and what is a better way to achieve this than Black Friday? Consumers wait for this holiday anxiously. It allows them to save money on their favorite products. It includes anything from a blanket to the latest electronic...

Finding an ecommerce tool is no longer difficult, but the right one might be. First, you need to understand your business needs and then find a software solution. This may be difficult for someone with little to no experience. But after going through...

Ecommerce analytics is currently leading the way when it comes to business growth. As new technologies emerge each day, it's safe to say that the business world is constantly changing.  Keeping this in mind, data and ecommerce analytics will help you ace everything. Almost...

Chris Messina coined the term conversational commerce. It is defined as selling products and services over various chat applications. You can think of it as being the culmination of messaging and eCommerce technology. This strategy allows brands to redirect consumers through the entire...

Wondering what product adoption is? Well, not for long. We are here to help you clarify any confusion. You might be struggling with how to appease your target audience in these highly uncertain times. However, if that is the case, you need to...

Today, we’re living in the era of social media. It is the most popular pastime for everyone. From kids to adults to grandparents, everybody is obsessed with social media. Social media has taken over our lives. But there’s another side to it. Where...

The rise of TikTok is enough indication for businesses that it's time to take the platform seriously. There's no denying the power of TikTok. After all, it beat Google last year, taking the title of the most-visited website in the world. TikTok has a...

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. It’s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems require modern-day solutions.  That’s how...