Marketing

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t voyage on the journey...

The dawn of Metaverse is upon us, and there does not seem to be a limit on its ever expanding potential. The concept of Metaverse is touted as the next big thing in the advancement of the internet. It can be considered a...

Social media is pretty much the biggest channel for businesses in today’s marketing world. No matter what type of business you’re running, there’s a way for you to leverage social media. For the longest time, B2C businesses have reigned over social media. But...

Have you ever thought about what people think of your brand? Do they like it? What would they want to change? Although these questions might seem too simple, they’re critical for marketers to improve their business. After all, one should always know about...

The key to running a successful business is to somehow let customers embark on the same journey as the business. The main aim of a business is to keep on attracting customers in different ways. You cannot stick to one traditional method...

If you haven't yet jumped on the mobile commerce bandwagon, now is the moment. As a business owner, you must meet your customers wherever they are. And where better to engage your consumers than on their mobile devices? Hence, let's dig into what...

With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span is quickly shrinking. Today,...

The holiday season is upon us. And so is the time to revamp our marketing strategies. This year, social media is going to be the primary marketing channel for most brands. And rightfully so! Social media has made its mark in the marketing...

User engagement was always relevant, but during and after COVID-19, it gained the momentum it deserved. It is evident that customers engaged on platforms before the pandemic changed everybody's life. But it was like every business had to reinvent its strategy for engaging...

The idea behind native advertising is to make ads that blend in so well with the content of the page, are incorporated into the design, and follow the behavior of the platform so that the viewer feels like the ad belongs there. Native ads...