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The marketplace is constantly contemplating the answer to what are marketing ideas for small businesses. The small business industry has witnessed a ground-breaking increase in the past few years. The idea of small businesses has paved the way for many budding entrepreneurs to...

You’ve probably heard about ChatGPT, OpenAI’s latest AI chatbot that can answer any and all your queries. It’s caused quite the ruckus amongst the general public. There’s a very hot debate going on right now on the internet: ChatGPT vs. Google! What Is ChatGPT?  ChatGPT...

You love to shop online, right? But sometimes you add items to the cart but don’t always buy it; that’s called cart abandonment. This happens when either a loyal or prospective customer visits your ecommerce store looking for something they want. But before...

Customers will always remain the core and spine of the market. And that is why customer acquisition strategies need to be well thought out. It doesn’t matter how small or large a business is, what makes it successful is their strategy to acquire...

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a picture-perfect product if they...

Simply put, an omnichannel retail strategy showcases your products and services available for sale. You can display your products on every available platform. Such as social media, conventional stores and even apps. Doing this helps improve a brand’s visibility levels and reduces friction...

If you’re just setting foot into the business world, here’s how you can make a show-stopping entry. The vision behind your brand needs to be front and center in your branding efforts. Your brand logo, tagline and theme should resonate with the vision....

Simply put, Artificial Intelligence in E-Commerce is a lethal combination. Basically, powering Ecommerce platforms with AI tools has completely changed the business landscape for online stores. Practices before AI entered the business world seem like a distant concept. Companies heavily relied on human...

Every ecommerce store needs a payment solution to accept money from their customers. Ultimately, getting paid for your products is the entire business model your store relies on. Without a payment solution, how will you collect money from your customers? You can’t ask...

A comprehensive SEM analysis thoroughly examines various aspects of a website and its online marketing efforts. Helping to determine how well it is performing in search results. This includes an analysis of keywords, ad copy, landing pages, website structure, and other factors. That...