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Many may say playing with customers' emotions isn’t right. But if done in the right way, you can benefit from it. That’s what we call scarcity marketing. You are putting a limited-time offer on a product or service. This can have a psychological...

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t voyage on the journey...

Consumer analytics is an overview of business analytics that focuses on insights that tell you more about your customers. Financial and operations analysis tend to narrate the ongoings inside your business. But the implementation of customer analytics will help paint a realistic story...

What is the Hayya card? The Qatari government has introduced a digital solution to the problems faced by local and international FIFA fans. The digital card addresses transportation issues and offers essential services to the attendees of the international football tournament. It is...

Social media is pretty much the biggest channel for businesses in today’s marketing world. No matter what type of business you’re running, there’s a way for you to leverage social media. For the longest time, B2C businesses have reigned over social media. But...

Have you ever thought about what people think of your brand? Do they like it? What would they want to change? Although these questions might seem too simple, they’re critical for marketers to improve their business. After all, one should always know about...

Employees are like a company’s spine, while a good working environment is their core. An exhausted employee will never be able to perform tasks with motivation. A brand cannot reach great lengths if employee well-being is not paid attention to. A hybrid working...

The key to running a successful business is to somehow let customers embark on the same journey as the business. The main aim of a business is to keep on attracting customers in different ways. You cannot stick to one traditional method...

Tracking digital employee experience is of utmost importance. You can’t overlook the fact that everything has gone digital after COVID-19. Hence, keeping track of your employee performance through software can create transparency. The goal is to create a positive work environment where employees...

Education and technology have always been a lethal combination. Both entities have a wide variety of techniques. Both of them serve the purpose of learning and unlock multiple avenues to gain knowledge.  If combined together, education technology tools can revolutionize the way of...