#digital marketing
Insight
Consumer Value In Digital Age Â
If anything, consumer value has become even more important for businesses in the digital age. The value a consumer subscribes to a product or service depends on a set of factors. For example, the price, quality and convenience of...
Ecommerce
Importance of Digital Analytics Tools
As a digital marketer, promoting products/services requires a lot of effort. To improve your brand’s marketing approach, it is essential to have insight into user behavior. This can help brands implement the best strategies. This is where Digital Analytics...
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Marketing Career Paths: A Guide For Beginners
Your career does not only help you to succeed in life, but it is also a source of happiness. However, it will take years to forge a path that fulfills your dream goal. This is why it is crucial...
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Maximizing Marketing with AI: An Introduction to Innovative Tools
Hashim N -
Artificial Intelligence (AI) is a well renowned concept in the marketing industry today. Offering businesses innovative and effective ways to reach and stimulate their target sector of consumers. With the increasing demand for personalized customer experiences and data-driven insights....
Ecommerce
The Power Of Digital Storefront
The shopping experience has changed by and large. The introduction of a digital storefront is one change that has positively impacted the marketplace. In-store shopping still exists but has become a last resort. This is because almost every item...
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Content Marketing Management: A Complete Guide
There can be no doubt about it: In the digital age, content marketing is essential to a brand's marketing and advertising strategy. Due to the declining popularity of old-school media, traditional forms of advertising are no longer as effective...
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Collaborative Marketing Strategies 101
The marketplace is now thriving on collective success. Hence, collaborative marketing strategies have taken the forefront. Of course, brands can still have their own independent marketing methods. But the popularity and recognition are different when campaigns are a byproduct...
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Podcast Marketing Can Give You a Competitive Edge!
There are approximately 464.7 million podcast listeners worldwide. This staggering statistic should force you to consider marketing via podcast platforms. If you’re a podcast listener, ask yourself, when was the last time you were influenced to make a purchase...
Insight
Uncover the Importance of Event Marketing With Best Strategies
You might have attended lots of branded or non-branded events in your life. From trade shows to seminars and launch events, these events aim to engage the audience. These events are different, but the idea behind all these is...
Ecommerce
Livestream Shopping: The Ultimate Marketing Hack
Undoubtedly, the marketplace has offered various ways to shop online, including livestream shopping. The idea to offer more options is a byproduct of COVID 19. Sales were affected, and businesses were declining. Hence, companies extended new ways to please...
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Best Businesses to Franchise in 2023
From fast-food chains to service oriented franchises, we present some incredible options for businesses you can franchise in 2023....