#digital marketing

If anything, consumer value has become even more important for businesses in the digital age. The value a consumer subscribes to a product or service depends on a set of factors. For example, the price, quality and convenience of...

As a digital marketer, promoting products/services requires a lot of effort. To improve your brand’s marketing approach, it is essential to have insight into user behavior. This can help brands implement the best strategies. This is where Digital Analytics...

Your career does not only help you to succeed in life, but it is also a source of happiness. However, it will take years to forge a path that fulfills your dream goal. This is why it is crucial...

Artificial Intelligence (AI) is a well renowned concept in the marketing industry today. Offering businesses innovative and effective ways to reach and stimulate their target sector of consumers. With the increasing demand for personalized customer experiences and data-driven insights....

The shopping experience has changed by and large. The introduction of a digital storefront is one change that has positively impacted the marketplace. In-store shopping still exists but has become a last resort. This is because almost every item...

There can be no doubt about it: In the digital age, content marketing is essential to a brand's marketing and advertising strategy. Due to the declining popularity of old-school media, traditional forms of advertising are no longer as effective...

The marketplace is now thriving on collective success. Hence, collaborative marketing strategies have taken the forefront. Of course, brands can still have their own independent marketing methods. But the popularity and recognition are different when campaigns are a byproduct...

There are approximately 464.7 million podcast listeners worldwide. This staggering statistic should force you to consider marketing via podcast platforms. If you’re a podcast listener, ask yourself, when was the last time you were influenced to make a purchase...

You might have attended lots of branded or non-branded events in your life. From trade shows to seminars and launch events, these events aim to engage the audience. These events are different, but the idea behind all these is...

Undoubtedly, the marketplace has offered various ways to shop online, including livestream shopping. The idea to offer more options is a byproduct of COVID 19. Sales were affected, and businesses were declining. Hence, companies extended new ways to please...