#digital marketing

The marketplace is now thriving on collective success. Hence, collaborative marketing strategies have taken the forefront. Of course, brands can still have their own independent marketing methods. But the popularity and recognition are different when campaigns are a byproduct...

There are approximately 464.7 million podcast listeners worldwide. This staggering statistic should force you to consider marketing via podcast platforms. If you’re a podcast listener, ask yourself, when was the last time you were influenced to make a purchase...

You might have attended lots of branded or non-branded events in your life. From trade shows to seminars and launch events, these events aim to engage the audience. These events are different, but the idea behind all these is...

Undoubtedly, the marketplace has offered various ways to shop online, including livestream shopping. The idea to offer more options is a byproduct of COVID 19. Sales were affected, and businesses were declining. Hence, companies extended new ways to please...

Marketing dynamics have shifted tremendously in the past decade. From digital to influencer marketing, brands have encouraged the adoption of these techniques. Similarly, when we talk about social media apps, Snapchat comes to mind. Speaking of marketing, at one...

The world of mobile games is buzzing right now, and game marketing has become the need of the hour. There are over five million games on the App Store and Google Play combined. To stand out, you need a...

The world is bound to pay attention to this new trend of live-streaming commerce. Companies are considering mastering the art of showcasing their products and services via live streaming. The companies are leveraging live video streaming to get ahead...

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

Snapchat for business marketing will be one of the best decisions you’ll make for your business. Most people in the corporate sector view Snapchat as a user-to-user platform. But this social media platform has as much marketing potential as...

For any business to maintain long-term success, it is essential to have a modern Marketing Communications system in place. This is because digital marketing is ever-evolving and if any business wants to stand a chance against the fierce competition,...