#digital marketing

A company is seldom successful if it doesn’t blend brand image marketing and customer satisfaction. Yes, both are two completely different entities. But in today’s marketing world, customer satisfaction is a direct consequence of brand image marketing. Therefore, both...

The importance of the retail industry to a country’s economy can’t be understated. It helps ensure that the country is doing well in terms of production and consumption. In times of economic recession, the retail sector is one of...

Customers will always remain the core and spine of the market. And that is why customer acquisition strategies need to be well thought out. It doesn’t matter how small or large a business is, what makes it successful is...

Instagram marketing has been gaining a lot of traction among small businesses lately. After all, it’s a very popular platform that is easy to use and appealing to the eye. But many businesses think they need to have a...

If you’re just setting foot into the business world, here’s how you can make a show-stopping entry. The vision behind your brand needs to be front and center in your branding efforts. Your brand logo, tagline and theme should...

Keywords are a treasure trove in content marketing. From figuring out how to get your target audience to find out about you to ranking on search engines - keywords do wonders for you. However, one type of keyword often...

Mastering an SEO campaign isn’t as easy as it sounds. Search engine optimization is a very broad category under digital marketing and thus deserves its own unique campaign. There are many components that go into building the right kind...

If you have started your business and are excited to grow it, you need to answer a few questions about growing your business. One of the important questions is how would you market your product? As we know, half...

A roadmap of what you are doing is an essential part of any business. Measuring the success of your business is the key to having the right direction. You must keep track of your business and its failures if...

Most people think on-page SEO is the only thing they need to do to optimize their websites for search engines. And frankly, it’s understandable. If you want your website to place better in SERPs, that’s where you make changes....