#digital marketing

Social media is fuel to marketing for almost every business. Marketers use social channels to promote their products and services. To keep the brand alive and rolling, marketers have to drum up new fresh social media content ideas. Your...

Artificial intelligence has proved to be the perfect pairing between identifying human behaviors and learning them through machines. This does sound strange, right? But we’re living in a world continuously witnessing growth via artificial intelligence. With everything evolving with...

Big data solutions are receiving a lot of interest from businesses worldwide. Analytics of your data can provide previously unknown information about your company. But, to reap the full benefits of those insights, you need to test source data...

Nothing compares to email marketing when it comes to advertising. Companies can advertise their products much more effectively through email marketing. Even if there have been advancements in other marketing channels, email marketing still leads the way. Efficient software...

Simply put, marketing intelligence is a broad term that relates to data and technologies available to resources. Marketing intelligence is data or information relevant to the company when creating campaigns. Once the data is collected, it is analyzed, helping...

Communication can never be surface level if it is one of the fundamentals in making a business go from good to great. No matter how small or globally recognized a business is, the communications strategy needs to be sorted...

We’ve all been a victim of target ads at some point without even realizing it. They’re very easy to spot once you actually pay attention to the type of ads you see online. Have you ever thought of or...

Understanding consumer behavior is a constant goal if a business aims to last for a longer period. With the market getting super competitive, consumer behavior undergoes rapid daily changes. It is better to remember that companies should not perceive...

It is safe to say that no business shall survive if it does not have a presence on the internet. The main reason businesses are successful in retaining their presence and consumer base is their reach via the internet....

There is no other bond that works wonders than the right PR tactics joining forces with social media. Obviously, every business, small or big, has to use social media as a powerful medium to make their brand gain awareness...