#digital marketing

Artificial Intelligence is the future. It's imperative to enable organizations to improve their marketing efforts from every single perspective. Mastering AI can help automate everyday marketing tasks. This includes critical functions like scheduling and sending emails. Some employers even...

Ecommerce is one of the fastest growing industries in the world right now. Who wouldn’t want to order stuff online and get things delivered to their doorstep without getting off the couch? The pandemic and the ensuing lockdown also...

Simply put, through marketing campaigns, businesses can promote products through different channels. This includes different types of media platforms. Such as television, radio, print and through digital means. Imagine marketing campaigns as being an open world. Where you have...

Out of home advertising has had a massive influence on changing the game for advertisements. Its impact on the market remains unparalleled because of its unique ideology. Out-of-home advertisements are targeted toward audiences who are always on the go...

Simply put, audience engagement is a conglomeration of an individual’s active and positive response. This usually occurs when a live presentation is being given. Suppose the presentation has a good color scheme and video content. It would help improve...

If you haven't yet jumped on the mobile commerce bandwagon, now is the moment. As a business owner, you must meet your customers wherever they are. And where better to engage your consumers than on their mobile devices? Hence,...

Having trouble making decisions to overcome situations in times of high uncertainty? No worries. Consumer insights can help overcome these issues. You don’t need to rely on your gut instinct any longer. The goal is to understand and interpret...

Ecommerce analytics is currently leading the way when it comes to business growth. As new technologies emerge each day, it's safe to say that the business world is constantly changing.  Keeping this in mind, data and ecommerce analytics will help...

Today, we’re living in the era of social media. It is the most popular pastime for everyone. From kids to adults to grandparents, everybody is obsessed with social media. Social media has taken over our lives. But there’s another...

The world of sales is now being ruled by digital marketing. This is not a new concept but has been incorporated by different industries since the beginning of the internet era. Recently, digital marketing has had its claws into...