Insight

The Science Behind Health Information Technology

Health information technology (HIT) incorporates storage. Retrieval, sharing, and use of data related to an individual’s health care. Using traditional methods about doctor visits and treatments in paper records are not as effective. Instead, all information is managed electronically. Computer hardware and software...

Understanding M-commerce: What is it and Why Should You Care

If you haven't yet jumped on the mobile commerce bandwagon, now is the moment. As a business owner, you must meet your customers wherever they are. And where better to engage your consumers than on their mobile devices? Hence, let's dig into what...

The Growing Popularity of Short-Form Videos

With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span is quickly shrinking. Today,...

User Engagement: A Game-Changer That is Here To Stay

User engagement was always relevant, but during and after COVID-19, it gained the momentum it deserved. It is evident that customers engaged on platforms before the pandemic changed everybody's life. But it was like every business had to reinvent its strategy for engaging...

Marketing Secrets In The Gaming Industry

Nowadays, digital marketing strategy plays a vital role in the gaming industry, and companies spend millions marketing their games. At times it's even more than developing them! By the end of 2018, the gaming industry (mobile, console, & PC) spent around $4.91 billion...

All You Need to Know About Black Friday Marketing Strategies

Everyone wants to save money, and what is a better way to achieve this than Black Friday? Consumers wait for this holiday anxiously. It allows them to save money on their favorite products. It includes anything from a blanket to the latest electronic...

Ecommerce Tools: A Necessity or Not?

Finding an ecommerce tool is no longer difficult, but the right one might be. First, you need to understand your business needs and then find a software solution. This may be difficult for someone with little to no experience. But after going through...

How to Set Up Google Ads Conversion Tracking – The Simple Way

Google Ads aren’t cheap. But if you’re generating traffic and conversions, they’re definitely worth all the money you’re putting in. As such, it’s important you measure how much traffic and conversions your ads are driving. This guide is going to help you set...

How To Use Ecommerce Analytics For Your Brand

Ecommerce analytics is currently leading the way when it comes to business growth. As new technologies emerge each day, it's safe to say that the business world is constantly changing.  Keeping this in mind, data and ecommerce analytics will help you ace everything. Almost...

CRM Automation: The Future

Investing in a CRM software is a clear indication of progress. It indicates that a company is prioritizing scaling and growth for employees and itself. Immediate benefits are for businesses of all sizes, as accessing spreadsheets and manual record keeping gets old quickly....

Latest News

Elon Musk isn’t a personality who’s new to controversy. Even when he wasn’t Twitter’s CEO, controversy was more like his middle name. Of course, this has further increased after he...