Snap announces the third cohort of Yellow Accelerator Program

Yellow, a program for entrepreneurs working on content creation and tech.

Snap Inc, the parent company of Snapchat, has launched the third cohort of its Yellow accelerator program. The program, debuted in 2018, was started to bring in creative minds and entrepreneurs to build great media companies for the next generation. 

The main aim of this 14-week program, Yellow, is to push the boundaries of mobile content with every possible exertion. For this, Snap Inc. was looking for well established and aspiring storytellers and creative geniuses with great ideas from all over the world. The new batch of Yellow has 10 startups joining from the US as well as London, Mexico City, Seoul, and Vilnius. 

In return, Snap Inc. offers an investment of $150K for (~6%) equity to the selected ones. Not only this, but the camera and social media company will also provide commercial support, partnerships, and mentorship from industry veterans. The cohort members will get opportunities to be part of networking events with creatives and media luminaries and, of course, a creative office space located in Venice, Southern California. 

Yellow third cohort class at LA.
Yellow — third cohort.

The list of selected companies include:

  • Brightly – California based company that empowers conscious consumers around the world.
  • Charli Cohen – London based creative fashion brand for evolved clothing.
  • Hardworkers – Cambridge based digital community for Americans working class. 
  • Mogul Millennial – Dallas based digital media platform for black entrepreneurs and corporate leaders.
  • Nuggetverse – Los Angeles based home of Tubby Nugget spreading the nugget love through drawing creative and funny webcomics. 
  • Sketch AR – Lithuanian based company develops an AI-based mobile app for teaching using drawings augmented reality.
  • TRASH – Los Angeles based editing company that uses machine learning-based video editing toolkits. 
  • Veam – Seoul based social networking company that creates persistent chats using Airdrop. 
  • Wabisabi Design, Inc. – Mexico based gaming company that makes AR games for brands and advertisers. 
  • Stipop – Another Seoul based API sticker developer that comprises of 100,000+ stickers from 5000 artists. 

The Director of Yellow, Mike Su, said “Building from the momentum of our first two Yellow programs, this new class approaches mobile creativity through the diverse lenses of augmented reality, platforms, commerce, and media, yet each company has a clear vision to bring their products to life. This class shows us that there’s no shortage of innovation at the intersection of creativity and technology, and we’re excited to be part of each company’s journey.”


READ: Snapchat Time Machine AI makes you look younger or older

Images: Snap Inc

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