#brand loyalty
Insight
Building Brand Awareness Through Social Media
Harris S -
Building brand awareness through social media is the easiest way to get your brand name out there. And why shouldn’t they? Modern technology has put a great tool at their disposal. Social media is all the rage now. From...
Business
Is Brand Loyalty Losing Its Appeal?
The expansion of businesses with the help of digital media has left brand loyalty becoming obsolete. We have a few suggestions which can help you in this situation. But first, what exactly is brand loyalty? Broadly defined, it refers to...
Insight
The Ins and Outs of Conversational Commerce
Chris Messina coined the term conversational commerce. It is defined as selling products and services over various chat applications. You can think of it as being the culmination of messaging and eCommerce technology. This strategy allows brands to redirect...
Latest News
A Rundown of AI Gaffes in 2024
In 2024, several AI systems encountered significant gaffes. Chatbots provided misleading information on sensitive topics, and AI generated racially...