#consumers

Understanding Purpose-Driven Marketing

The consumer market continues to change by the minute. The change also means growth but that works both ways. Companies need to reimagine their ideologies to offer something refreshing to their audiences, so they feel a sense of belonging...

Direct Response Marketing: A Game-Changer

Direct response marketing is what will change the digital landscape for good. We are in for a surprise because not a lot of people know about this type of marketing strategy. The goal is to interact with the target...

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