#cross-selling

Cross-Selling Strategies: Ways to Boost Sales

Offering additional, complementary goods or services to increase a customer's lifetime value (LTV) or average order value (AOV) is known as cross-selling. Simply put, the goal is to encourage customers to spend more by suggesting additional products. These recommendations...

Upselling Vs. Cross Selling: The Battle of Marketing Strategies

The consumer’s purchase journey doesn’t end once they have bought from your store but begins at that point. Businesses can employ varying strategies, such as upselling and cross-selling, to help build a robust customer base. We aim to explore...

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