#customer perception

Is Brand Loyalty Losing Its Appeal?

The expansion of businesses with the help of digital media has left brand loyalty becoming obsolete. We have a few suggestions which can help you in this situation. But first, what exactly is brand loyalty?  Broadly defined, it refers to...

Branding Vs Marketing – Choose Your Fighter

Oftentimes, brands use the words ‚Äėbranding‚Äô and ‚Äėmarketing‚Äô interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can‚Äôt...

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