#loyalty programs

Ask any retail expert, and they will tell you how effective retail customer loyalty programs have been. It glues customers to the brand because they feel cared for and valued. Loyalty programs are not new, but how a brand...

Customer relationship marketing is essential for long-term growth of any business. This type of marketing model focuses on retaining customers through customer centric marketing efforts. By doing so, brands can ensure brand loyalty. What’s better than that? If marketers...