#personalized marketing

Power of Personalized Marketing

The question is: What is personalized marketing? Simply put, it is the practice of tailoring marketing messages and campaigns to the individual needs and preferences of each customer. It is a strategy that has been gaining popularity in recent...

Is Brand Loyalty Losing Its Appeal?

The expansion of businesses with the help of digital media has left brand loyalty becoming obsolete. We have a few suggestions which can help you in this situation. But first, what exactly is brand loyalty?  Broadly defined, it refers to...

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