Business

User engagement was always relevant, but during and after COVID-19, it gained the momentum it deserved. It is evident that customers engaged on platforms before the pandemic changed everybody's life. But it was like every business had to reinvent its strategy for engaging...

Agile working environment is all about making the workplace flexible and productive.  By giving your staff different places to work, provide them the freedom and flexibility to work. Instead of making people do all their work in one place, agile working means giving them...

Financing your dreams in these uncertain times isn’t easy. You may have to bend your knee to some private lender or traditional financial institution. Sometimes, you do not get a loan even after asking for financial assistance. The reason for rejection is bad...

The pandemic has changed a lot of things in the world, including the financial sector. So, there's no doubt that things won't return to being as they were in this post-pandemic economy. Those working in a pre-pandemic environment are aware of the hurdles the...

Branded content marketing has taken the world by storm. Companies want to stand out from their competitors in these uncertain times. It’s time to think outside the box to overcome challenges related to the oversaturated marketplace. Hence, these problems require modern-day solutions.  That’s how...

History is repeating itself! After the 2008 recession, the world has been pretty chill. No one really imagined that things would take such a negative turn. But come Covid-19, and everything is now topsy turvy.  The global economy is in distress, inflation is at...

The hybrid team structure gained popularity during the pandemic. After the COVID-19 restrictions eased a little, companies preferred a hybrid model over remote and completely in-office. That’s because it proved to be the best of both worlds. At the time, it wasn’t safe...

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive marketing decisions for a...

Exotec has raised total funding of $335 million in Series D to raise the company valuation to $2 billion. The project is led by Goldman Sachs’ Growth Equity to partially automate the logistics of a regular warehouse. Also, the company plans on providing...

China’s central bank cuts the interest rate of its medium-term loans for the first time since April 2020, in an attempt to cushion any economic slowdown. The People’s Bank of China (PBOC) said on Monday that it was lowering the interest rate on 700...