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Social Media detox refers to a conscious decision to eliminate the heavy usage of social media. As we all know, social media has taken over our lives. The apps like Facebook, Instagram and Twitter surround us with a world where everything and everything...

Simply put, through marketing campaigns, businesses can promote products through different channels. This includes different types of media platforms. Such as television, radio, print and through digital means. Imagine marketing campaigns as being an open world. Where you have the freedom to include...

The marketing world is constantly changing, and new tactics are brewing every day. What worked a decade ago isn’t effective now at all. There was a time when ads during TV breaks were very effective. But people have become more conscious and realize...

So, the question is “What is product marketing?’’ Simply put, it is the process of bringing a product to market. This includes a product's positioning and messaging. The eventual launching of the product, and ensuring salespeople and customers understand it. This phenomenon is...

Everyone in today’s world has an account on LinkedIn, whether it’s for networking or finding new opportunities in the market. But many people take this platform for granted and are careless. They simply upload their resume and forget about their account. Platforms such...

Partner marketing is a mutual collaboration of two brands. The two brands work together to promote each other's products or services. Most of the time, these two businesses are similar enough to attract the same customers. Yet they are different enough to bring...

Ever wondered how to get the most from the emails sent to your prospects? Drip campaigns work best to get the most out of your email marketing. Some people think drip campaigns are old-fashioned and using new strategies to nurture leads is more...

It might come across as the strangest term known in the marketing industry, but that is the exact feeling that “Guerilla Marketing” invokes. Fairly modern but having its own historic value, guerilla marketing ideas have taken the business world by storm. As intense...

Apple and Google are always going head to head with each other trying to dominate the tech industry. Both of them are competing on multiple fronts, and today we’re going to talk about browsers. Chrome and Safari are by far the biggest browsers...

Out of home advertising has had a massive influence on changing the game for advertisements. Its impact on the market remains unparalleled because of its unique ideology. Out-of-home advertisements are targeted toward audiences who are always on the go and might not have...