#brand awareness

In digital marketing, you might have heard remarketing and retargeting frequently. These terms are now being increasingly used by marketers to connect with potential and existing customers. These two terms deliver the same purpose (to get click-throughs and conversions)....

Building brand awareness through social media is the easiest way to get your brand name out there. And why shouldn’t they? Modern technology has put a great tool at their disposal. Social media is all the rage now. From...

Chris Messina coined the term conversational commerce. It is defined as selling products and services over various chat applications. You can think of it as being the culmination of messaging and eCommerce technology. This strategy allows brands to redirect...