#data visualization

Every business and marketer wants to have the superpower of being able to draw insightful conclusions from the massive sea of data that exists today. Luckily, we have an arsenal of advanced tools at our disposal; among them, data...

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive...