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Website optimization initiates a cycle that helps marketers revel in success. By introducing a different web layout or design, the user experience (UX) can be upgraded. Subsequently, this can help increase the conversion rate.   There’s a variety of ways marketers...

Simply put, sales conversion refers to the close assessment of your sales team’s efficiency and proficiency. It helps convert new leads into customers, which helps improve the company’s profit margin. This measure is a great way for you to...