#marketing campaigns

In the world of marketing, metrics play an important role, and return on ad spend (ROAS) is one of the most useful metrics. Marketing is a department that is plagued by mathematics and data analytics. In this competitive business...

In 2007, the first hashtag was created on Twitter. Since then, marketers have used this social media function for the promotion of their brands. It helps users find content by simply searching for the relevant keyword with the "#"...

Simply put, through marketing campaigns, businesses can promote products through different channels. This includes different types of media platforms. Such as television, radio, print and through digital means. Imagine marketing campaigns as being an open world. Where you have...

Ever wondered how to get the most from the emails sent to your prospects? Drip campaigns work best to get the most out of your email marketing. Some people think drip campaigns are old-fashioned and using new strategies to...

Ecommerce analytics is currently leading the way when it comes to business growth. As new technologies emerge each day, it's safe to say that the business world is constantly changing.  Keeping this in mind, data and ecommerce analytics will help...