#strategies

Offering additional, complementary goods or services to increase a customer's lifetime value (LTV) or average order value (AOV) is known as cross-selling. Simply put, the goal is to encourage customers to spend more by suggesting additional products. These recommendations...

Marketing automation is the process of streamlining and automating marketing tasks. To increase operational efficiency and quicken the nurturing of leads to sales-readiness. In short, it makes your organization more efficient, productive, and profitable. Without any further ado, let’s delve...

Simply put, audience engagement is a conglomeration of an individual’s active and positive response. This usually occurs when a live presentation is being given. Suppose the presentation has a good color scheme and video content. It would help improve...

Attracting customers to your website and then have them convert can be a difficult task. Most of the time, they will not feel convinced to make a purchase and leave even before making it to the check-out section. These...