Chroma Labs has officially announced that the company is shutting down its business immediately, and the team is joining Twitter.
Kayvon Beykpour, the product lead at Twitter, confirmed the news of acquisition in his tweet saying Chroma Labs squad is joining its product, design, and engineering team for making Twitter a more creative place.
Chroma Labs felt optimistic about its future, saying, “When we founded Chroma Labs in 2018, we set out to build a company to inspire creativity and help people tell their visual stories. During the past year, we’ve enabled creators and businesses around the world to create millions of stories with the Chroma Stories app. We’re proud of this work and look forward to continuing our mission at a larger scale – with one of the most important services in the world.”
The founding seven-members of Chroma Labs were former employees of Facebook and Instagram. They built their startup that introduced photo/video editing, stickers, polls, and filters in Stories for Instagram, Snapchat, and others. In other words, they were Stories template maker for popular video sharing platforms. The team includes John Barnett, Alex Li, and Joshua Harris, as confirmed by Twitter.
The newly-acquired team will now work on Twitter’s conversations division. This effort will result in talent boost, leadership, and more expertise in serving public discussions for Twitter. As Twitter is felt boring by some due to its limited tools and expressions, with the visual storytelling talent, Twitter is going to experience some creative spices to its text-focused app.
John Barnett, Co-Creator of Chroma Stories, said in a statement: “[We] built Chroma Labs and many successful products together to inspire creativity and help people tell their visual stories. We look forward to continuing this mission at a larger scale with one of the most important services in the world.”
The Chroma Labs startup, on its official website, announced, “As part of this we’re shutting down our business, effective immediately. You’ll still be able to use the Chroma Stories app to craft amazing stories as long as the app remains installed on your phone, and until there is some breaking change in a future iOS update.”
Featured image: ANDREW BURTON/GETTY