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Have you ever wondered what gifts you should give to your loved ones? With Christmas right around the corner and last-minute holiday shopping at full throttle, I am sure this question must have popped into your head multiple times. What should you get...

This cost-reducing measure has invoked a sense of panic among skilled workers. However, there is still hope. Mass layoffs can also be a chance for individuals to explore other career opportunities. It’s not the first time mass layoffs are taking place. The labour...

Many may say playing with customers' emotions isn’t right. But if done in the right way, you can benefit from it. That’s what we call scarcity marketing. You are putting a limited-time offer on a product or service. This can have a psychological...

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t voyage on the journey...

It feels like VR headsets have been around forever, even though we are still very much in the early days of virtual reality. A couple of years ago, Facebook brought VR to the masses with the Quest 2. The newest technology in the...

Consumer analytics is an overview of business analytics that focuses on insights that tell you more about your customers. Financial and operations analysis tend to narrate the ongoings inside your business. But the implementation of customer analytics will help paint a realistic story...

What is the Hayya card? The Qatari government has introduced a digital solution to the problems faced by local and international FIFA fans. The digital card addresses transportation issues and offers essential services to the attendees of the international football tournament. It is...

In the corporate world, strategies are devised to earn profits. We have seen a major shift in business strategies in the past few years. Companies stepped forward in taking sustainable approaches to their business practices. A sustainable business offers long-term success and profitability....

The dawn of Metaverse is upon us, and there does not seem to be a limit on its ever expanding potential. The concept of Metaverse is touted as the next big thing in the advancement of the internet. It can be considered a...

Social media is pretty much the biggest channel for businesses in today’s marketing world. No matter what type of business you’re running, there’s a way for you to leverage social media. For the longest time, B2C businesses have reigned over social media. But...