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The holiday season is upon us. And so is the time to revamp our marketing strategies. This year, social media is going to be the primary marketing channel for most brands. And rightfully so! Social media has made its mark in the marketing...

User engagement was always relevant, but during and after COVID-19, it gained the momentum it deserved. It is evident that customers engaged on platforms before the pandemic changed everybody's life. But it was like every business had to reinvent its strategy for engaging...

The idea behind native advertising is to make ads that blend in so well with the content of the page, are incorporated into the design, and follow the behavior of the platform so that the viewer feels like the ad belongs there. Native ads...

Having trouble making decisions to overcome situations in times of high uncertainty? No worries. Consumer insights can help overcome these issues. You don’t need to rely on your gut instinct any longer. The goal is to understand and interpret information to the fullest....

Nowadays, digital marketing strategy plays a vital role in the gaming industry, and companies spend millions marketing their games. At times it's even more than developing them! By the end of 2018, the gaming industry (mobile, console, & PC) spent around $4.91 billion...

Everyone wants to save money, and what is a better way to achieve this than Black Friday? Consumers wait for this holiday anxiously. It allows them to save money on their favorite products. It includes anything from a blanket to the latest electronic...

Finding an ecommerce tool is no longer difficult, but the right one might be. First, you need to understand your business needs and then find a software solution. This may be difficult for someone with little to no experience. But after going through...

Google Ads aren’t cheap. But if you’re generating traffic and conversions, they’re definitely worth all the money you’re putting in. As such, it’s important you measure how much traffic and conversions your ads are driving. This guide is going to help you set...

Ecommerce analytics is currently leading the way when it comes to business growth. As new technologies emerge each day, it's safe to say that the business world is constantly changing.  Keeping this in mind, data and ecommerce analytics will help you ace everything. Almost...

Investing in a CRM software is a clear indication of progress. It indicates that a company is prioritizing scaling and growth for employees and itself. Immediate benefits are for businesses of all sizes, as accessing spreadsheets and manual record keeping gets old quickly....