Insight

Have you ever thought about what people think of your brand? Do they like it? What would they want to change? Although these questions might seem too simple, they’re critical for marketers to improve their business. After all, one should always know about...

Employees are like a company’s spine, while a good working environment is their core. An exhausted employee will never be able to perform tasks with motivation. A brand cannot reach great lengths if employee well-being is not paid attention to. A hybrid working...

The key to running a successful business is to somehow let customers embark on the same journey as the business. The main aim of a business is to keep on attracting customers in different ways. You cannot stick to one traditional method...

Tracking digital employee experience is of utmost importance. You can’t overlook the fact that everything has gone digital after COVID-19. Hence, keeping track of your employee performance through software can create transparency. The goal is to create a positive work environment where employees...

Education and technology have always been a lethal combination. Both entities have a wide variety of techniques. Both of them serve the purpose of learning and unlock multiple avenues to gain knowledge.  If combined together, education technology tools can revolutionize the way of...

Health information technology (HIT) incorporates storage. Retrieval, sharing, and use of data related to an individual’s health care. Using traditional methods about doctor visits and treatments in paper records are not as effective. Instead, all information is managed electronically. Computer hardware and software...

If you haven't yet jumped on the mobile commerce bandwagon, now is the moment. As a business owner, you must meet your customers wherever they are. And where better to engage your consumers than on their mobile devices? Hence, let's dig into what...

With the rise of Tiktok, Instagram Reels and Youtube Shorts, brands have the opportunity to tell short stories. This technique can help convert watchers into consumers. Videos are a great way to provide entertainment and information. Our attention span is quickly shrinking. Today,...

User engagement was always relevant, but during and after COVID-19, it gained the momentum it deserved. It is evident that customers engaged on platforms before the pandemic changed everybody's life. But it was like every business had to reinvent its strategy for engaging...

The idea behind native advertising is to make ads that blend in so well with the content of the page, are incorporated into the design, and follow the behavior of the platform so that the viewer feels like the ad belongs there. Native ads...