Insight

What’s New in iOS 16.2?  The third beta version of iOS 16 is already available to download for developers and is in testing mode. There are a ton of new features that come with this beta. The first beta version introduced the Freeform app,...

2023 is coming up, and it’s time to revamp our social media marketing strategies. But before you do, take a step back and assess how you’ve performed this year. Did your campaigns go off as you expected? Was there a specific strategy that...

Ever since TikTok came about, all anyone’s thinking about is going viral! You can’t blame them. Everybody wants to get their name out there being spoken and shared by millions of people. Viral content marketing is one of the quickest ways to raise...

Have you ever wondered what gifts you should give to your loved ones? With Christmas right around the corner and last-minute holiday shopping at full throttle, I am sure this question must have popped into your head multiple times. What should you get...

Many may say playing with customers' emotions isn’t right. But if done in the right way, you can benefit from it. That’s what we call scarcity marketing. You are putting a limited-time offer on a product or service. This can have a psychological...

Oftentimes, brands use the words ‘branding’ and ‘marketing’ interchangeably. But these two words have completely different meanings. In these times, brands need to be aware of which word to use in order to create an effective strategy. You can’t voyage on the journey...

What is the Hayya card? The Qatari government has introduced a digital solution to the problems faced by local and international FIFA fans. The digital card addresses transportation issues and offers essential services to the attendees of the international football tournament. It is...

In the corporate world, strategies are devised to earn profits. We have seen a major shift in business strategies in the past few years. Companies stepped forward in taking sustainable approaches to their business practices. A sustainable business offers long-term success and profitability....

The dawn of Metaverse is upon us, and there does not seem to be a limit on its ever expanding potential. The concept of Metaverse is touted as the next big thing in the advancement of the internet. It can be considered a...

Social media is pretty much the biggest channel for businesses in today’s marketing world. No matter what type of business you’re running, there’s a way for you to leverage social media. For the longest time, B2C businesses have reigned over social media. But...