#marketing strategies
Marketing
7 Benefits of Marketing Automation You Need to Know
Automation has revolutionized the way we handle processes in our business. Gone are the days when marketers used to spend hours collecting data and analyzing it to optimize marketing campaigns. Now, businesses are in a strong position to convert...
Insight
Upselling Vs. Cross Selling: The Battle of Marketing Strategies
The consumer’s purchase journey doesn’t end once they have bought from your store but begins at that point. Businesses can employ varying strategies, such as upselling and cross-selling, to help build a robust customer base. We aim to explore...
Insight
In-House Marketing: An All-In-One Solution?
In-house marketing refers to an exclusive approach to marketing. It is employed by companies like BBC and Coca-Cola. It is preferred by companies for two main reasons: greater budget control and for retaining brand identity. Although marketing agencies provide top-notch...
Ecommerce
All You Need to Know About Black Friday Marketing Strategies
Everyone wants to save money, and what is a better way to achieve this than Black Friday? Consumers wait for this holiday anxiously. It allows them to save money on their favorite products. It includes anything from a blanket...
Latest News
A Rundown of AI Gaffes in 2024
In 2024, several AI systems encountered significant gaffes. Chatbots provided misleading information on sensitive topics, and AI generated racially...
