#ML

Digital Changes Via AI Trends

Artificial intelligence has proved to be the perfect pairing between identifying human behaviors and learning them through machines. This does sound strange, right? But we’re living in a world continuously witnessing growth via artificial intelligence. With everything evolving with...

What is Marketing Analytics?

Understanding consumer behavior is a constant goal if a business aims to last for a longer period. With the market getting super competitive, consumer behavior undergoes rapid daily changes. It is better to remember that companies should not perceive...

The Future of FinTech

The pandemic has changed a lot of things in the world, including the financial sector. So, there's no doubt that things won't return to being as they were in this post-pandemic economy. Those working in a pre-pandemic environment are aware...

Predictive Marketing: Present and Future

Simply put, we can define predictive marketing as the use of big data. It helps brands generate forecasting models based on reliable information. Companies can make use of data science to help develop marketing strategies. This inevitably helps drive...

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